Floriforum 2019

Programme

DATE: Tuesday 5 November 2019 | TIME: 14h to 17h CET | VENUE: IFTF Auditorium in Expo Haarlemmermeer, 2151 SB Vijfhuizen, the Netherlands.

14.00-14.05Welcome by Richard Fox, Union Fleurs President
14.05-14.45Keynote: What makes customers tick?
Martin de Munnik, Co-founder and CCO Neurensics
14.45-14.55Getting flowers & plants at the top of European consumers’ minds
Dennis van der Lubbe, Managing Director Flower Council of Holland
14.55-15.20Networking coffee break
15.20-16.00Keynote: Customer Driven Innovation : Redefining flower sales in the digital age
Phill Burton, COO Bloom & Wild
16.00-16.55Panel Discussion: “Customer Dynamics”
Confirmed panellists so far:
> Kate Penn, CEO Society of American Florists
> Dennis van der Lubbe, Managing Director Flower Council of Holland
16.55-17.00Conclusions & closing
17.00-18.00Drinks & Networking

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