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How can the international floriculture industry respond to an ever-changing international environment and challenging dynamics?

On the eve of IFTF, the world’s most important trade exhibition for international flower growers and buyers, Union Fleurs is organising, in cooperation with HPP Exhibitions and Hortipoint, the International Floriculture Forum 2018. Held in the auditorium of Expo Haarlemmermeer in Vijfhuizen, the Netherlands during the afternoon of Tuesday 6 November, the Forum will host a range of high-level speakers who will be invited to share their views with the audience on major ongoing and upcoming changes in the fields of international trade, logistics and product innovation.

What do ongoing developments like rising protectionism at global level and Brexit mean for the international floriculture trade? How will logistics respond to a changing business and international environment? What impact will the consolidation of breeding companies have on product innovation? These are some of the questions that will be addressed by the speakers during the Forum.

Professional moderator Simone van Trier will conduct the programme and facilitate interaction with the audience to ensure a dynamic and stimulating afternoon for top management and decision-makers across the international floriculture value-chain.

The International Floriculture Forum will take place on Tuesday 6 November 2018 from 13h30 to 16h30 in the auditorium of Expo Haarlemmermeer (IFTF Fairground) in Vijfhuizen, the Netherlands.

The International Floriculture Forum is organised by Union Fleurs, the international flower trade association. HPP Exhibitions facilitates and sponsors the Forum and Hortipoint, known for publications such as ‘Vakblad voor de Bloemisterij’ and Floribusiness, acts as media partner.